App care that keeps you on the stores after every OS update
New iOS every September, a new Android target API every year, store policies that change in between. I keep your app building, compliant and crash-free, and handle releases and store listings. From €290 a month, publishing from €690.
from€290a month, excl. VAT 25.5%. Publishing an existing app from €690.proposed, owner to confirm
Release weather: the app year
typical year, check current dates on the stores' own pages
Show the year with
October (now)
Showers: updates, betas and policy changes
Every month on Care: everything in Keep live, one release, listing changes and up to 2 hours of small fixes, about 4 hours.
Store policy updateexample month
what happens
Another round of guideline and policy changes, often with new privacy or account rules.
what I do
Check, update and note any deadline on the calendar.
if skipped
A rejected review just when you want to ship a seasonal update.
Covered on Care, about 1 hour of example work.
Care covers 11 of 12 yearly items. Example year: about 88 hours of work, plus 3 hours outside the plan.
Storm, a major OS release
Front, a store deadline
Showers, updates, betas and policy changes
Clear, routine care only
Bars show example hours per month: solid is covered by the plan, dashed is work the plan does not cover, quoted as a one-off job. Release months follow recent years; Apple and Google set the real dates, so check their own pages.
Crash reports, read every monthNew crashes are grouped, the worst fixed first, and the trend goes into a short monthly note.
Dependencies kept currentFramework, SDK and package updates with security fixes, built and tested before release.
Releases handled end to endBuild, signing, release notes, staged rollout on Google Play and answers to store review.
Listings and policy formsStore text, screenshots, privacy labels and the Data safety form kept in step with the app.
Store listing preview editor
Most store listing problems are a few characters too many. Type your own listing and watch the counters and both previews; every release under a care plan includes this check.
Already in your name or subtitle: coffee, order. Those words are searched already, so this space can go to new words.
1 space after commas. Removing it frees 1 character.
App Store listinggeneric preview, not the real layout
Kahvila Esimerkki: Order AheadInstallCoffee to pick up, no queue
keywords, not shown to userscoffeecafetamperetakeawaypickupbakeryloyaltypastryorderbreakfast
Google Play listinggeneric preview, not the real layout
Kahvila Esimerkki: Order AheadInstallFood and drink
Order coffee and pastries ahead in Tampere and pick them up without queuing.
Limits used: App Store name 30, subtitle 30, keywords 100; Google Play title 30, short description 80, full description 4,000. Check the current limits in App Store Connect and Play Console. Sample app, not a real listing.
Send the store links of your app. I will tell you which deadlines are coming and what they will take.
Most apps I would care for were started by another developer. The handover is a fixed-price job, and you get a written health check before any monthly fee starts.
1
Access
Repository, both store consoles and signing keys, added under your accounts. Keys are never sent by email.
2
Clean build
The app is built from a fresh checkout. If it will not build, that is the first finding.
3
Health check
Outdated packages, crash baseline, target API, Xcode version and a compliance list in plain language.
4
First release
A small, low-risk update through both stores, to prove the whole release path works.
5
Care rhythm
The plan starts, and the year on the calendar above becomes your schedule.
The compliance list covers, among others: in-app account deletion when the app lets people create accounts (App Store Review Guideline 5.1.1(v)), a privacy manifest where the app uses the listed APIs, and the Google Play Data safety form. Check the current guidelines; they change during the year.
App care plans
Monthly prices in euros, excluding VAT 25.5%. One month notice. All prices.
Closed test for new personal Google Play accounts: at least 12 testers for 14 days (check current policy)
Cancel with one month notice. When you leave, you keep the repository, both store accounts, the signing keys and a written list of every service the app depends on.
Questions about app care
Why does an app need monthly care?
Because the ground moves even when your app does not. Apple and Google ship new OS versions every year, raise the required SDK and target API levels, and change store policies in between. Monthly care turns that into small, tested updates instead of one urgent rebuild when a store blocks your next release.
What happens if I skip an update?
Usually nothing at first. Then Google Play stops accepting updates that miss the target API level, App Store uploads need the current Xcode, and new OS versions break layouts or permissions. When an urgent fix is finally needed, it waits behind all of that. Skipping a year often costs more than the care saved.
Can you take over an app someone else built?
Yes, if the source code and store access can be handed over. I start with a fixed-price health check: a clean build from the repository, outdated packages, crash reports and compliance gaps, written up in plain language. You decide on a plan after reading it. If the code cannot be recovered, I say so first.
When monthly care is not worth it
A plan should cost less than the trouble it prevents.
01The app will be retired or rebuilt within six months. A one-off compatibility update is cheaper; start care on the new app.
02An in-house developer already ships releases and watches the deadlines. Two people on the same release path only creates conflicts.
03The app is short-lived, such as an event app. Publish it, then let it expire, rather than paying to keep it alive.