A performance marketer who builds the websites too
I am Nusrat. I have run paid media and analytics for years, I build and host websites and stores, and I am completing an MSc in Public Policy Analysis at Tampere University. Pikselipolku is my one-person studio.
- Fixed price, in writing
- Written quote within one working day
- You own every account
- No lock-in
- Based in
- Tampere, Finland. Working remotely.
- Studio
- Pikselipolku, one person. The person who quotes is the person who builds.
- Markets
- Finland, the UK, the US, Canada and the EU.
- Languages
- English and Finnish. Swedish later.
- Business ID
- owner to confirm
What I do, in eight pillars
One person, eight kinds of work that feed each other: the site, the store, the search traffic, the ads, the product images, the access for every visitor, the software that connects the till to the rest, and the markets they sell into. Each pillar has its own page with prices and a quote form.
- 01
Websites
Business websites on WordPress or custom PHP, built fast and handed over with every login.
- 02
Ecommerce
Stores on Shopify, WooCommerce, Magento and OpenCart: builds, migrations, product SEO, conversion and feeds.
- 03
SEO and AI search
Technical fixes, content and structured data so Google and AI answer engines can find and cite you.
- 04
Paid ads
Google, Microsoft, Meta and TikTok campaigns in your own accounts, with tracking you can check.
- 05
3D modelling and visualisation
Product rendering, modelling, animation, architectural visualisation and AR files for stores and ads.
- 06
Accessibility
WCAG 2.2 AA audits with a fix list in plain language, then the fixes, then a retest.
- Accessibility audit
- European Accessibility Act coming
- Fixes and remediation coming
- 07
Custom software and POS
Integrations between tills, online stores, delivery apps and accounting, add-ons such as QR ordering, and custom tools only where nothing off the shelf fits.
- 08
Markets and partners
Work for businesses in the UK, the US, Canada and the EU, and white-label development and ads for agencies.
The path so far
Seven stops, each one a skill I still use every week. Select a stop to see what it covers and where it shows up in your project. Use the arrow keys to move along the path.
Paid media and analytics
I have run paid media and analytics for years: campaign structure, budgets, bidding, conversion tracking and reports that tie spend to enquiries and revenue, across Google, Microsoft, Meta and TikTok.
What it means for your project: Your ads and your landing pages are planned by the same person, so tracking works on day one and the page matches the promise in the ad.
Tools and platforms
- Google Ads
- Microsoft Advertising
- Meta
- TikTok
- GA4
- Google Tag Manager
When
Years in paid media: owner to confirm
All seven stops as text
- Marketing
- I have run paid media and analytics for years: campaign structure, budgets, bidding, conversion tracking and reports that tie spend to enquiries and revenue, across Google, Microsoft, Meta and TikTok.
- Development
- Custom themes, plugins and integrations in PHP and WordPress, and landing pages built for one job each. Lean code first, plugins only where they earn their place. PHP and Laravel for custom builds, other stacks on demand.
- Servers
- Servers I set up and tune myself: security hardening, backups, caching and performance tuning, so a slow site can be fixed below the theme as well as in it.
- Linux
- More than ten years of running Linux web servers: cPanel and WHM, LiteSpeed, PHP, MySQL, mail, backups and security. The servers behind the sites and stores I build are ones I know from the command line up.
- Ecommerce
- I build and run online stores on Shopify, WooCommerce, Magento and OpenCart: setup, themes, product data, feeds, checkout and migrations between platforms.
- 3D
- Blender is my main 3D tool, and I work in it fluently: product rendering and modelling for online stores and ads, plus animation, architectural visualisation and AR files, all made in Blender and delivered in the formats you need. Which of these I deliver today is listed on each 3D page.
- Studies
- I am completing an MSc in Public Policy Analysis at Tampere University: structured analysis, evidence and clear writing. It is why I read rules such as the European Accessibility Act and GDPR closely, and why I still tell you to check your own obligations.
Tampere, and the markets I work with
I work from Tampere with clients in five markets. Select one to see the time difference and how much of a working day we share, computed from live time-zone data. Each market has its own page.
UK
2 hours behind Tampere right now. A 9:00 to 17:00 day in both places overlaps by 6 hours.
Bars show a 9:00 to 17:00 working day in each place, on a 24-hour Tampere clock. Hatching marks the shared hours. Working hours owner to confirm
Most of the working day is shared. English and British spelling throughout; prices in EUR, a GBP invoice option is owner to confirm.
Two lines about your business are enough to start.
Get a free quoteHow I work
Six working principles. They are written here so you can hold me to them.
Write it down first
Scope, price, timeline and what is not included are in a written quote before work starts. The quote arrives within one working day of your enquiry.
Your accounts, your name
Domain, hosting, store, Google, Microsoft, Meta and TikTok accounts are opened in your name. I am added as a user and can be removed at any time.
Measure what matters
Enquiries, orders and revenue count. Impressions and clicks are context, not results. Tracking is set up before money is spent.
Plain-language reports
Short written updates that say what changed, what it cost and what I suggest next, readable without a glossary.
Say what I know and what I do not
If a job needs a specialist, I say so before quoting. Legal, tax and accessibility-law questions go to you to check your own obligations.
Leave it better documented
Every handover includes logins, a list of plugins or apps and why they are there, and notes your next developer can follow.
How a project runs with me
- 1
Enquiry
The form below or an email. Two lines about your business and goal are enough.
- 2
Written quote
Fixed price, scope and dates within one working day, or questions if I need them.
- 3
Access
You add me to accounts you own. Nothing is opened in my name.
- 4
Build or run
Work on staging first, written updates at agreed points, your approval before launch.
- 5
Handover
Logins, notes and a short call. Ongoing care or ads management only if you want it.
When I am not the right fit
A one-person studio is a good fit for many projects, not for all of them.
- 01You need a team of several people working in parallel to a hard launch date. An agency, or my agency partner route, fits better.
- 02You need round-the-clock on-call support with a response-time guarantee. My care plans cover monitoring and fixes, not a staffed 24/7 desk.
- 03You need legal, tax or compliance advice. I flag what I see and build to the standard, but check your own obligations with an adviser or accountant.
Languages
Sites, ads and documents are delivered in English and Finnish. Project communication is usually in English.
Calls, quotes, reports and copy for the UK, US, Canadian and EU markets, in British or US spelling as your market needs.
Finnish sites, stores and ads. Finnish copy is checked by a native proofreader before it goes live.
Planned for later. Ask if you need Swedish now and I will tell you honestly what is possible. owner to confirm
Questions about working with me
Who will I work with?
With me, Nusrat, from the first message to the handover. Pikselipolku is a one-person studio, so the person who quotes your project is the person who builds, tracks and reports on it. If a job needs a specialist skill I do not have, I tell you before quoting, not halfway through the project.
What languages do you work in?
English and Finnish. Websites, stores, ads and documents can be delivered in both, and project communication is usually in English. Finnish copy is checked by a native proofreader before it goes live. Swedish is planned for later; if you need it now, ask and I will tell you honestly what is possible.
Where are you based?
In Tampere, Finland. I work remotely with businesses in Finland, the UK, the US, Canada and the EU, using video calls, shared documents and written updates. UK and EU clients share most of a working day with me; for North America I agree fixed overlap hours and written handovers.
Tell me about your business
What you sell, where you sell it and what you want to change. You get a written fixed price within one working day.
Prefer email? Write to [email protected] owner to confirm
Work and case studies: coming when the first client projects can be shown with permission.